Here is my visibility research and  touch points explaining the essence of my concept and some campaign and advertising ideas.


Facebook Metrics
‘People Talking About This’
Volume is one of first things you want to measure in social media, which is basically the number of retweets, pins, or likes you get. Volume indicates the level of interest in your brand

Organic Reach
This does not include paid reach, which reaches people that are not yet fans of your page.

Organic reach is different from volume because it doesn’t just measure the number of direct unique “hits” on your post, but how many other people know about that initial contact through shares, replies, and clicks (for links). If you are a Facebook user

3. Engagement
It is typically a larger number than volume, but smaller than reach. This includes likes,         shares, and comments, of course, but it also tracks clicking on an image, viewing a video,     and clicking on a link. It also tracks liking a comment, clicking on the name of the person         that commented, and clicking on the page name.

Most experts agree that engagement is one of the most important metrics for measuring         success of a Facebook post.

4. Influence
However, measuring influence is controversial because there is a degree of interpretation     that influences the results produced by different tools such as PeerIndex and Klout. These     tools give you a score based on the number and type of interactions on your post. You can     also use these tools to pinpoint people that are driving traffic to your posts, so you can         engage with them more fully and directly.

5. Share of Voice
This metric basically makes a comparison of the level of attention your brand gets (online     conversations and content) with that of your competitors.

Youtube Metrics


Views are the most obvious way to see if your videos are successful, because that’s the         whole point: eyeballs on your video.


This metric is found under Audience Retention and tells you when people stopped watching your video and clicked away.


This one is pretty simple: check out which videos had a lot of favorites and which didn’t.         Compare and try to figure out why.


As with every social platform, engagement is the most important thing to pay attention to.     For example, what’s the point of having thousands of Twitter followers if no one ever         retweets you? Same thing with YouTube: just having views is one thing, but comments         show if you’re really connecting with your viewers.

The comments-to-views ratio is a great way to track your engagement. If your video has         1000 views and 5 comments, you have a 20:1 ratio. Over time, you will want to try to lower     that ratio. So, maybe you aim for a 10:1 ratio, or 10 comment on a video with 1000 views.     You can do this for individual videos, or for your channel as a whole.


This is a very cool thing to check out: You can see which videos are being shared via social     media. This is important because sharing is one of the best forms of engagement you can     get from your audience; a like is passive and only takes a second, a comment shows more     interest as your commenter has to take time out of their day to write something, but a share     means they find your content interesting enough to endorse you by sharing with their         friends. That’s a big deal.

YouTube also allows you to see which platforms your videos are being shared on, which         can help you make decisions about which platforms might be best for you to spend your         time cross-promoting your videos on.


AKA: Things to compare

Throughout  this article, we’ve suggested you “compare your videos.” Here are some things     to compare when you’re looking for what might have made a difference to your views,         comments, likes, and all the other factors outlined above:

Instagram Metrics:

Follower growth rate
Like other social media channels, the number of Instagram followers isn’t the be all and end     all metric. But the rate in which Instagram users follow your account is often indicative of         what you’re doing (or not doing) on this platform.

Engagement as percentage of total followers
Engagement per post
Clickthroughs on URLs
This Instagram metric is both easy and a real pain to follow. The only tappable URL you can     share with Instagram users is the link you put in your Instagram bio.
Growth of hashtags
Top hashtags by interaction
If you’re inserting hashtags in your posts, have you seen them have an impact on likes or     comments? If so, which hashtags seemed to encourage the most engagement?
Growth of competitors’ hashtags
If you’re using branded hashtags, your competitors probably are too. Check their bios on at     least a monthly basis to see if they’re prompting users to use a particular tag. Then check     something like Tagboard to see how many posts they’ve earned.

Platform Layouts

Strategy Example:
Mon – Weekend Hilights (Winners, Events)
Tues – Challenges
Wed – Feature of the week  (Facility, hotel Advertising)
Thur – Entertainment (Funnies , Motivational, Inspirational)
Fri,Sat,Sun – Weekend Buzz (Events, Competitions)

All Inclusive stay (meals, facility)
2 nights all inclusive stay + flights. Anywhere, anytime.
VR headset giveaway with virtual tour of hotel from winners country.
Free Flights on next trip.
Free meals
Free room service*
Free Stay
Free Public transport*
Free Entertainment*
Free Facility Use*
50% off Experience
Rough House unlimited Tab

Activation Elements:
Commenting on Brands
Use of #
Visual Imagery
Visual Motion Graphic Videos
Suggested Page/ Banner add


Images (print adds)
Videos (adds)
Motion Graphic adds (abstract motion graphic videos of culture, hotel, facilities)
Giffs, Boomerang videos (staff, facilities, guests, hotel)


Adverts in videos (music, travel, motivational speakers)
Video Content

Competitions, Challenges
Facebook link
Website link, add
Instagram link, add
App add

Digital Banners

Link to Website
Link to Facebook
Link to Instagram
Link to youtube channel

Brutalism motion graphic transform mouse over.
Funny work to play
Crowne Plaza your urban playground (put on VR headset on ad) see playground.
Mouseover transform playground

Visibility Concepts:

Who are you challenge

Consumers are encouraged to post photos or videos of themselves and give a short bio of who they are and what they like doing but not their career and asking other consumers to guess their career in order to expose stereotypes and also to connect people. This plays on the whole child like idea of just being yourself and having fun.

platforms:     Facebook page (challenge)
Youtube video (compilation challenge)

Urban Art Play

Consumers on instagram using #’s such as #Urban #Fun #Play #Travel #Work #Coffee #Colors #Street #Art #free #love #Happy #me #selfie #friends #smile #culture #(locations where CP has hotels) #family #life #artisan #home #fly #live

Platforms: Instagram

makes use of tools such as keyhole tracking certain tags and words to comment on trending posts starting with one uniquely designed fraction of a complete image to set the viewer on a hunt to complete the image and revealing the crown plaza logo and announcing a winner.

first image links to crown plaza profile on Instagram revealing notice images of images that still need to be found and information as to the essence of the next tile and where to find it or search for. First person to collect all 9 tiles wins a giveaway. (Links to Facebook, youtube)

Puppy Face

Ask staff to pose for puppy face and best caption because they cant play.

Platforms: Instagram

FUN challenge

motivates guests to post images of face or Instagram or upload video material on youtube of them having the MOST fun. Also includes giveaways to best content. #FUN #URBANPLAYGROUND #PLAY #ALLPLAY